
3 Paid Social Media Strategies You Need to Know
With major social media channels all adopting a smart feed or user-based algorithm, getting solid organic reach is really hard. For instance, the average Instagram user misses 70% of content in their feed and a Facebook user could potentially see somewhere between 1500 to 15000 stories a day, but Facebook only actually serves up 300. The potential for your content to get seen is LOW. But the good news is there are all sorts of paid strategies that can help you compensate and

Social Media Video Hacks
It will comes as no shock that video performance on social media has skyrocketed as many platforms are giving it preferential treatment in the newsfeed. Video can work so well to communicate a message, but more than likely, you are paralyzed by the sheer thought of creating video. You may hear video and think EXPENSIVE, COMPLEX, TIME CONSUMING. But the good news is that quick and easy-to-use video tools bridge the gap between good content and a medium that people would rath